Samia Laaboudi | Founder of The SL Story
Image Consultant, Stylist & Speaker
My journey isn’t what you would call typical. Passionate about fashion and style since my early childhood, I moved from Morocco to Paris, the capital of fashion, after my bachelor. I immediately fell in love with the city's elegance and vibrant scene, fueled by thriving designers, stylists and iconic brands. But I wasn’t ready to fully embrace my passion yet, and I spent close to a decade working in consulting.
Deep down, I always knew that my calling was to empower people and help them elevate themselves through a conscious and holistic approach to personal style and fashion. You only get one chance to make a first impression. As Miuccia Prada said, "What you wear is how you present yourself to the world. Fashion is instant language". If you don’t want to mess up your first impression, you need to learn the language of fashion.
In February 2020, I moved to New York and that's when I had my epiphany. This was the time for me to turn my vision and passion into a reality. I then embarked on a purposeful journey and built The SL Story: a promise to empower people to transform their lives by embracing their true self, personality, and body through better fashion choices.
Fast forward to today, I am a Certified Image Consultant from New York Fashion Institute of Technology (FIT), AICI Global Magazine’s Fashion Editor, Host of the webinar “Beyond The Runway: Fashion Trends & Style Insights” as well as an active member of the AICI Global Sustainable Committee.
To borrow the words of fashion columnist and editor Diana Vreeland, “Fashion is part of the daily air, and it changes all the time”. Fashion is as ephemeral as a season. By consistently attending Paris and New York Fashion weeks, I get to witness firsthand new trends, inspirations, and styles that I incorporate in the styling coaching I provide to my clients. I go as far as hosting multiple webinars to distill this content and exclusive insights to a curated audience of global image consultants and stylists. To learn more about my speaker engagements, click here.
I also collaborate with brands and designers on editorial photoshoots. My work has been featured in world renowned fashion magazines such as Vogue, L'Officiel and Harper's Bazaar. To learn more about my fashion portfolio, click here.
Having lived in three countries and traveled to more than forty others, I am proud to have built an international audience that I am excited to continue to grow. Get style inspirations and advice, stay up to date on the latest trends, take sneak peeks at some of the most exclusive Fashion Weeks events by following my journey on my Instagram/TikTok @theslstory.
Transform Your Life By Rediscovering Your True Image And Unleash Your Most Confident Inner Self!
